Q9: An advertiser supplies a complimentary product sample to a TikTok creator who features it without monetary payment. How should this video be classified when used as an ad?

Options:

1. Spark Ad
2. Branded Content (Paid Partnership)
3. Organic Content only
4. TopView Ad

✅ Correct Answer: B — Branded Content (Paid Partnership)

Even without monetary payment, receiving a complimentary product constitutes a material connection. TikTok requires Branded Content disclosure with the Paid Partnership label, per its Branded Content Policy.

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