Q48: Fill in the blank: Words like ‘free’ or ‘percent off’ will not only trigger spam…

This is question 48 in the HubSpot Email Marketing Certification practice test. All questions are based on the official HubSpot Academy exam.

Question

[Multiple Choice] Fill in the blank: Words like 'free' or 'percent off' will not only trigger spam filters for your email, but will also ___________.

Options

• have higher unsubscribe rates ✅
• trigger fewer sales
• align with the content for coupons in the email
• not sound like the email is coming from a real person

Answer

Correct Answer: have higher unsubscribe rates

Explanation

Spam-triggering words also lead to higher unsubscribe rates as they reduce trust and perceived value.

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