This is question 42 in the HubSpot Email Marketing Certification practice test. All questions are based on the official HubSpot Academy exam.
Question
[Multiple Choice] What does AIDA stand for?
Options
- Attention, interest, desire, action ✅
- Attention, interest, decision, action
- Attention, ideas, desire, action
- Attention, intention, decision, action
Answer
Correct Answer: Attention, interest, desire, action
Explanation
AIDA stands for Attention, Interest, Desire, Action—a classic copywriting framework.
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