This is question 41 in the HubSpot Email Marketing Certification practice test. All questions are based on the official HubSpot Academy exam.
Question
[Multiple Choice] By adding the following copy to your email, what are you doing for your contacts? 'Thanks for subscribing to my blog. I'm thrilled to have you here! You'll be receiving updates from me on how to send better emails on a monthly basis, but if you're looking to update your email preferences, you can do so anytime here.'
Options
- Setting expectations ✅
- Subscribing them
- Aligning content
- Nurturing the contacts
Answer
Correct Answer: Setting expectations
Explanation
This copy sets expectations by explaining what subscribers will receive and how often, building trust.
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