This is question 32 in the HubSpot Email Marketing Certification practice test. All questions are based on the official HubSpot Academy exam.
Question
[Multiple Choice] There are three best practices for creating a successful segmentation strategy. Two of them are having a clean and organized database and collecting the right information. What is the third?
Options
- Understanding implicit and explicit data ✅
- Sending at the right time
- Having buyer personas
- Segmenting by the buyer's journey
Answer
Correct Answer: Understanding implicit and explicit data
Explanation
The three best practices are: clean database, collecting right information, and understanding implicit and explicit data.
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