Q73: Which of the following is not a required parameter in the Google Analytics URL b…

This is question 73 of 76 in the Google Analytics 4 (GA4) Certification Exam Answers practice test.

Question

[Multiple Choice] Which of the following is not a required parameter in the Google Analytics URL builder?

Options

• Campaign Name
• Campaign Medium
• Campaign Content ✅
• Campaign Source

Answer

Correct Answer: Campaign Content

Explanation

Campaign Source, Campaign Medium, and Campaign Name are the three required URL builder parameters. Campaign Content is optional.

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