Question You want to run a video action campaign starting with lower-funnel audiences, then expanding. What combination best aligns to that approach? Options You should start with your data segments, …
Question What are three user trends on YouTube that advertisers should know about to better understand how the platform can help them achieve their goals? Options The trends are streaming on TV, audio…
Question What’s a benefit of using Google’s Video solutions to achieve your awareness, consideration, or action goal? Options Google’s Video solutions simplify the campaign creation process by automat…
Question While building a Google Video campaign, your goal is to grow consideration for your brand. Why would you use video ad sequencing to achieve that objective? Options Because it lets you to driv…
Question You want to to improve a video ad’s effectiveness. What post-production edit will help you achieve your goal? Options Remove supers so they don’t compete with the audio. Add closed captions s…
Question How does YouTube serve users, creators, and advertisers? Options Through connection, growth, and trust Through creativity, innovation, and trust Through connection, innovation, and trust Thro…
Question If you’re running a Google Video campaign with a consideration goal and you want to measure the amount of people who watched your video, what measurement solution should you use? Options You …
Question To achieve your goal of driving maximum reach and video completions, what mix of awareness ad formats should you use? Options You should use skippable in-stream ads and non-skippable in-strea…
Question How should you approach creative effectiveness in order to boost performance of video campaigns? Options Start with all-new video ad creative that’s already working well for other platforms. …
Question If you’re running a Google Video campaign with a consideration goal and you want to understand the extent to which your campaign influences viewer perception or intent for your product, what …