Question How does YouTube serve users, creators, and advertisers? Options Through connection, growth, and trust Through creativity, innovation, and trust Through connection, innovation, and trust Thro…
Question If you’re running a Google Video campaign with a consideration goal and you want to measure the amount of people who watched your video, what measurement solution should you use? Options You …
Question To achieve your goal of driving maximum reach and video completions, what mix of awareness ad formats should you use? Options You should use skippable in-stream ads and non-skippable in-strea…
Question How should you approach creative effectiveness in order to boost performance of video campaigns? Options Start with all-new video ad creative that’s already working well for other platforms. …
Question If you’re running a Google Video campaign with a consideration goal and you want to understand the extent to which your campaign influences viewer perception or intent for your product, what …
Question To achieve your goal of increasing purchase intent for your products, what type of Google Video campaign should you use? Options You should use online sales. You should use lead generation. Y…
Question How should you approach evaluating video action campaign performance to drive more conversions? Options Compare your CPA to that of non-brand Search performance and allow three to seven days …
Question If you’re running a video action campaign that starts with lower-funnel audiences before expanding, which of the following combinations should you use to align to that approach? Options You’d…
Question To achieve your goal of increasing retention and loyalty for your brand, what type of Google Video campaign should you use? Options You should use lead generation. You should use brand awaren…
Question How should you approach your audience strategy when setting up a video action campaign to convert intent into action? Options Focus on those less likely to convert to drive conversion volume …