Question What two conversion types should you capture in your reporting in order to measure the full value of your action campaigns? Options Cross-platform and view-based Mono-platform and last click …
Question Which of the following captures how YouTube serves users, creators, and advertisers? Options Connection, innovation, and trust Creativity, growth, and trust Connection, growth, and trust Crea…
Question You want to reach male users who are 35 to 44 years old with your Google Video campaign. What audience solution should you use? Options Custom Audiences Life Events Affinity Audiences Demogra…
Question What action should you take when optimizing a campaign to drive conversions faster? Options Set up the campaign to only engage with audience segments that have converted before. Track lighter…
Question What two video ad formats are optimized for engagement and designed to help customers think of you first when they’re looking to buy? Options Skippable in-stream ads and in-feed video ads Non…
Question Which of the following captures the four reasons creators choose YouTube? Options Freedom, reach, infrastructure, income Freedom, community, infrastructure, income Creativity, community, infr…
Question You want to reach people based on their interests using your Google Video campaign, but you’re not looking to build or refresh audiences manually. What audience solution should you use? Optio…
Question What type of Google Video campaign should you use if your goal was to increase purchase intent for your products? Options You’d use brand awareness and reach. You’d use product and brand cons…
Question Which of the following video ad formats are optimized for engagement and designed to help customers think of you first when they’re looking to buy? Options Non-skippable in-stream ads and in-…