Question To drive maximum reach on a minimum budget, what mix of awareness ad formats would you use? Options You’d use masthead ads and non-skippable in-stream ads. You’d use skippable in-stream ads a…
Question A business owner uses Google’s Video solutions to achieve their awareness, consideration, or action goal. Which of the following is a benefit of that? Options A benefit is that Google’s Video…
Question How should you approach your measurement strategy, if you were planning to run a video action campaign? Options You’d measure only complete offline conversions for a more accurate return on i…
Question If you’re running a video action campaign, how should you approach your measurement strategy? Options You should measure only complete online conversions for a more accurate return on investm…
Question To drive more conversions, how should you approach evaluating video action campaign performance? Options You should compare your CPA to that of brand Search performance and allow one to three…
Question A business owner wants to set up their company’s Google Video campaign to make sure people think about their brand in decision-making moments. What marketing objective connects to this goal? …
Question How should you improve a video ad’s effectiveness in post-production? Options Remove supers so they don’t compete with the audio. Add closed captions since most viewers will watch with sound …
Question If your goal is to increase scale and improve CPA performance and efficiency, what marketing objective should you choose? Options Action Consideration Hybrid Awareness Answer Action ← 返回 Goog…
Question A successful awareness campaign ran with a 30-second video ad. You now want to remarket to audiences who saw it with memorable, shorter video ads. What video ad format should you pick to make…
Question How should you summarize the short-form content trend to a marketing expert? Options Advertisers with awareness goals should create short-form content that’s highly engaging. Short-form conte…