Question Why do Google App campaigns perform better when provided with a diverse portfolio of assets? Options The system can automatically create individual ad groups to accommodate each asset type. T…
Question Pauline has a well-established app with a large user base. Now she needs new users who complete valuable actions within the app. What phase does this fall under? Options Launch Growth Engagem…
Question What are two reasons why businesses should consider building a mobile app? (Choose two) Options People are spending more time using apps. A mobile app will encourage users to visit their webs…
Question Which brand safety measures are in place by default when setting up a Google App campaign? Options App campaigns exclude all placements and mobile categories. App campaigns require users to u…
Question Why doesn’t machine learning happen immediately after starting a Google App campaign? Options The system starts by learning from manual management. Other campaigns in the account need to be a…
Question Roberto is expanding his UK-based app into France. He created a new French-targeted Google App campaign and translated his assets into French. Which three additional things should he consider…
Question What are two reasons you should consider app engagement in addition to app discovery when marketing your app? (Choose two.) Options Some users download apps and then forget about them. A sign…
Question Which components of a Google App campaign allow marketers to reach valuable users? Options Industry insights purchased from third-party companies. Reviews left on an app listing. Segmented da…
Question Why is conversion tracking critical for Google App campaigns? Options Data captured with conversion tracking powers the machine learning that’s at the heart of Google App campaigns Conversion…
Question Roberto is explaining why a Google App campaign is a good strategy for app promotion. What should he highlight as the three main benefits of Google App campaigns? Options Reach, demographics,…