Q42: Which conversion event is recommended when setting up a Value-Based Optimization (VBO) campaign?

Options:

1. Page View
2. Add to Cart
3. Purchase (with value parameter)
4. Sign Up

✅ Correct Answer: C — Purchase (with value parameter)

VBO requires a Purchase event with a value/revenue parameter. The system uses value data to predict and optimize toward users with higher expected purchase values.

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