Q38: When running a Spark Ad, where does engagement (likes, comments, shares) from the paid promotion accrue?

Options:

1. Only on a separate ad page
2. Only in Ads Manager reporting
3. On the original organic post, combining organic and paid engagement
4. Engagement data is not tracked for Spark Ads

✅ Correct Answer: C — On the original organic post, combining organic and paid engagement

A key advantage of Spark Ads is that all engagement (organic + paid) consolidates on the original organic post, creating social proof that benefits both paid and organic performance.

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