Q25: Which targeting option allows advertisers to reach users similar to their existing customers on TikTok?

Options:

1. Interest Targeting
2. Behavioral Targeting
3. Custom Audience
4. Lookalike Audience

✅ Correct Answer: D — Lookalike Audience

Lookalike Audiences use a seed audience (e.g., existing customers, purchasers) to find new TikTok users with similar characteristics and behaviors, expanding reach to high-potential prospects.

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