Q23: How long does TikTok’s default attribution window look back for click-through conversions?

Options:

1. 1 day
2. 7 days
3. 28 days
4. 30 days

✅ Correct Answer: B — 7 days (click-through) / 1 day (view-through)

TikTok’s default attribution window is 7-day click-through and 1-day view-through. A conversion is attributed if the user clicked within 7 days or viewed within 1 day before converting.

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