Q15: Which bidding strategy should an advertiser use to maintain a target cost per acquisition while maximizing conversions?

Options:

1. Maximum Delivery
2. Lowest Cost
3. Cost Cap
4. Minimum Spend

✅ Correct Answer: C — Cost Cap

Cost Cap bidding allows advertisers to set a target cost per result (CPA) and the system optimizes to achieve as many conversions as possible at or below that cost, balancing volume with cost control.

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