Q3: Which is TRUE regarding Brand Lift Studies on TikTok?

Options:

1. They require a minimum spend of $10,000
2. They compare test vs control groups
3. They only measure click-through rates
4. Results are available instantly

✅ Correct Answer: B — They compare test vs control groups

Brand Lift Studies use randomized control trial methodology: a test group sees ads while a control group does not, and survey responses are compared to measure brand lift across ad recall, awareness, consideration, and purchase intent.

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