This is question 15 in the HubSpot Email Marketing Certification practice test. All questions are based on the official HubSpot Academy exam.
Question
[Multiple Choice] Fill in the blanks: A customer makes a purchase from your company and you proceed to send them marketing emails. This can be described as ______ and ________.
Options
- implicit consent, single opt-in ✅
- implicit consent, double opt-in
- explicit consent, single opt-in
- explicit consent, double opt-in
Answer
Correct Answer: implicit consent, single opt-in
Explanation
A purchase creates implicit consent (soft opt-in), and if no additional confirmation is required, it's single opt-in.
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