This is question 6 of 70 in the Search Ads 360 Certification Exam Answers practice test.
Question
[Multiple Choice] What attribution model assigns all credit to the last click on a paid search ad before a conversion?
Options
- Position-based
- First interaction
- Last paid search interaction ✅
- Data-Driven
Answer
Correct Answer: Last paid search interaction
Explanation
The correct answer is: Last paid search interaction. This is based on the official Search Ads 360 documentation and certification exam curriculum.
