This is question 24 of 69 in the Campaign Manager 360 Certification Exam Answers practice test.
Question
[Multiple Choice] What is required to track mobile app conversions using Floodlight tags?
Options
- A Floodlight tag with the activities set to collect in-app variables, available in DT files
- A dynamic publisher pixel implemented in the Floodlight tag
- A user-resettable device identifier passed to both Floodlight tags and the ad tags running in apps ✅
- An HTML5 macro added to the Floodlight tag and ad tag, and uploaded in the SDK
Answer
Correct Answer: A user-resettable device identifier passed to both Floodlight tags and the ad tags running in apps
Explanation
Refer to Campaign Manager 360 official documentation for details on this topic.
