营销者应如何评估其广告系列？
- 检查广告系列是否使用了全部预算。
- 关注效果最差的广告并降低其出现的频率，然后重新评估。
- 检查某个具体目标的结果是高于还是低于预期。
- 使用生命周期价值分析来检查广告系列对品牌提升指标的影响。
营销者应如何评估其广告系列？
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