Question You want to to improve a video ad’s effectiveness. What post-production edit will help you achieve your goal? Options Remove supers so they don’t compete with the audio. Add closed captions s…
Question What audience solution should you use for your Google Video campaign to reach people based on their interests, without having to build or refresh those audiences? Options Custom Audiences Lif…
Question What’s the benefit of opting into Google Video partners for a Google Video campaign with an awareness goal? Options Extending the reach of video ads to YouTube Live streaming and Premieres. E…
Question While working at a marketing agency, your client asks you to explain the short-form content trend. How should you summarize this trend to your client? Options By explaining that short-form co…
Question You work at a marketing agency and are looking to help your client understand how adding YouTube to their marketing mix will help them achieve their goals. Which three user trends on YouTube …
Question How should you approach creative effectiveness in order to boost performance of video campaigns? Options Start with all-new video ad creative that’s already working well for other platforms. …
Question If you’re running a Google Video campaign with a consideration goal and you want to understand the extent to which your campaign influences viewer perception or intent for your product, what …
Question To achieve your goal of increasing purchase intent for your products, what type of Google Video campaign should you use? Options You should use online sales. You should use lead generation. Y…
Question How should you approach evaluating video action campaign performance to drive more conversions? Options Compare your CPA to that of non-brand Search performance and allow three to seven days …
Question If you’re running a video action campaign that starts with lower-funnel audiences before expanding, which of the following combinations should you use to align to that approach? Options You’d…