Question To drive more conversions, how should you approach evaluating video action campaign performance? Options You should compare your CPA to that of brand Search performance and allow one to three…
Question A business owner wants to set up their company’s Google Video campaign to make sure people think about their brand in decision-making moments. What marketing objective connects to this goal? …
Question How should you improve a video ad’s effectiveness in post-production? Options Remove supers so they don’t compete with the audio. Add closed captions since most viewers will watch with sound …
Question If your goal is to increase scale and improve CPA performance and efficiency, what marketing objective should you choose? Options Action Consideration Hybrid Awareness Answer Action ← 返回 Goog…
Question A successful awareness campaign ran with a 30-second video ad. You now want to remarket to audiences who saw it with memorable, shorter video ads. What video ad format should you pick to make…
Question How should you summarize the short-form content trend to a marketing expert? Options Advertisers with awareness goals should create short-form content that’s highly engaging. Short-form conte…
Question If your marketing objective is to build awareness, what audience solutions should you consider using in your Google Video campaign? Options Affinity Audiences and Life Events Affinity Audienc…
Question After using Google’s Video solutions to achieve your awareness, consideration, or action goals, which of the following is a benefit you might see? Options You might see that Google’s Video so…
Question If a potential customer is in a decision-making moment, what video ad format is optimized to drive action and make it easier for them to take meaningful actions that you can measure? Options …
Question In video advertising, which of the following techniques should you apply to help people think or feel something? Options Convey multiple messages to resonate with the masses. Showcase discoun…