Question A retailer owns a large online business selling antiques. They want to create a Display campaign. What are two of the three inputs they must supply to create a Display campaign? Choose two. O…
Question Which of the following campaign types is suited for someone looking to increase brand exposure and reach audiences with specific interests across the web? Options Geo campaign Display campaig…
Question There’s no one recommended bid amount that works best for everyone. Which factors do you need to consider when choosing a bid amount? (Select 3) Options Your profits Cost of your keywords You…
Question What are two reasons a marketer might use responsive display ads? Choose two. Options Extended reach: Create ads that serve in most ad slot sizes, into both native and non-native inventory. G…
Question Google Display campaigns let advertisers choose between two main ad formats: responsive display ads and uploaded image ads. What’s the main benefit of an uploaded image ad? Options Reach Effi…
Question View–through conversions are available only to: Options advertisers that have implemented conversion tracking advertisers that have implemented target CPA bidding advertisers that are running…
Question A small pastry business is in the process of creating ads within their Display campaign. They find that there are two main ad formats that they can use. What are the two main ad formats used …
Question A benefit of machine learning is that it algorithmically helps set the appropriate bid for each and every auction. Options Tailors bids to each machine, using relevant signals present at auct…
Question Someone browsing the Internet sees a Google Ads display ad for laptop computers on a Display Network site, but doesn’t click on it. Two weeks later, she’s interested in buying a laptop and de…
Question If visibility is the primary campaign goal, which bidding strategy would be the most effective for an advertiser to use? Options Maximize conversions Enhanced cost-per-click (eCPC) Target imp…