Question Someone browsing the Internet sees a Google Ads display ad for laptop computers on a Display Network site, but doesn’t click on it. Two weeks later, she’s interested in buying a laptop and de…
Question If visibility is the primary campaign goal, which bidding strategy would be the most effective for an advertiser to use? Options Maximize conversions Enhanced cost-per-click (eCPC) Target imp…
Question Which of the following examples are suited for responsive display ads? (Select two) Options “A company needs to reduce its overhead for managing ad portfolios within ad groups and campaigns. …
Question For an advertiser focused on branding, what are the key success metrics? Options Reach and frequency Cost–per–conversion Conversion rate Clicks and impressions Answer Reach and frequency ← 返回…
Question Trina is considering using automated bidding as she is looking to make her campaign management process more efficient. In what three ways can automated bidding improve efficiency? (Choose 3.)…
Question An advertiser doesn’t have much time to create ads, and hopes to use a Display campaign to automatically create them. Which two building blocks must they supply in order for a Display campaig…
Question Which ad format is recommended for getting more users for your app, as well as finding users who are likely to complete in-app actions? Options Lightbox ads Display ads with location extensio…
Question Francis is trying to explain to his boss the benefits of using automated bidding. Match these aspects of automated bidding with the benefits they serve. Options Alleviates the strain on marke…
Question Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her prod…
Question Your client Kevin works for a retailer that sells eco–friendly products. He wants to attract an audience with an established interest in his message. What type of targeting would you recommen…