Question Which ad format is recommended for getting more users for your app, as well as finding users who are likely to complete in-app actions? Options Lightbox ads Display ads with location extensio…
Question Francis is trying to explain to his boss the benefits of using automated bidding. Match these aspects of automated bidding with the benefits they serve. Options Alleviates the strain on marke…
Question Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her prod…
Question Your client Kevin works for a retailer that sells eco–friendly products. He wants to attract an audience with an established interest in his message. What type of targeting would you recommen…
Question Jacob’s physical toy store relies on offline metrics such as store visits and in-store sales. He has heard that there are specialized campaign types that can help him meet these kinds of goal…
Question Which of the following matches a benefit of machine learning? Options Alleviates the strain on marketing resources by creating manual tasks. Tailors bids to each machine, using relevant signa…
Question Ads are likely to be most contextually relevant to the sites on which they appear when using: Options Affinity audiences Topic targeting In–market audiences Remarketing Answer Topic targeting…
Question Google Ads was constructed around three core principles focused on helping your business reach its online potential. The first of these core principles is relevance. Google Ads connects your …
Question A direct response advertiser would like to promote a new line of non–stick cookware that is being sold on an e–commerce site via a display ad. She should choose a landing page for the ad that…
Question Your client Christina wants to drive traffic to her site. She has return–on–investment goals and is already using Google Ads conversion tracking. Which bidding strategy would you recommend? O…