Question Which of the following matches a benefit of machine learning? Options Alleviates the strain on marketing resources by creating manual tasks. Tailors bids to each machine, using relevant signa…
Question Ads are likely to be most contextually relevant to the sites on which they appear when using: Options Affinity audiences Topic targeting In–market audiences Remarketing Answer Topic targeting…
Question What are key factors to keep in mind when choosing a bidding strategy for your campaign? Options Performance, auctions, and user journey complexities Budget, competition, and user thought pro…
Question How does Google Display Ads help advertisers meet their marketing objectives and drive results? Options By offering the ability to display Bumper ads. By helping advertisers deliver relevant …
Question Which type of automated bidding strategy is target cost-per-acquisition (CPA)? Options Consideration-focused bidding Conversion-focused bidding Awareness-based bidding Revenue-focused bidding…
Question A home improvement retail marketer is using a Display campaign to build out his ads. What’s a benefit that Display campaigns can give him? Options His ads are automatically created from Googl…
Question Three core principles, focused on helping businesses reach their online potential, are the foundation for Google Ads. The first of these is relevance. Google Ads connects businesses with the …
Question What can the Performance Planner assist you with? Options To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments tool To determine whi…
Question What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.) Options Distribution Validation Simulation Instrumentation Dif…
Question A marketing director of a large team is looking to reach an audience at scale through Display campaigns. How might Display campaign reporting help with this objective? Options It provides “re…