Question An account executive manages Google Search campaigns and would like to extend her reach with Google Display ads. She’s trying to decide whether to use the default optimized targeting or to ma…
Question Display campaigns use full automation to optimize and automate nearly all aspects of the campaigns. Users only have to provide a few inputs. What can a user input in a Display campaign? Optio…
Question Cost–per–thousand impressions (CPM) bidding is only available for: Options campaigns that target search partner sites accounts using U.S. dollars for billing currency campaigns that target th…
Question Which targeting method allows an advertiser to reach people who have previously visited their website by showing them relevant ads when they visit other placements on the Display Network? Opt…
Question What’s an advantage of responsive display ads? Options They offer complete control over the way your ads look and feel. They enable publishers to receive 100% of the CPC. They help limit ads …
Question Siona is planning a new Google Ads campaign with the goal of capturing a minimum number of impressions for her ads. What type of automated bidding strategy should Siona use? Options Target co…
Question You’d like to show your ads to users searching for custom t-shirts. Which targeting method can you use? Options Keyword targeting Audience targeting Location and language targeting Device tar…
Question Which manual bidding strategy can you use to increase your reach? Options Cost-per-thousand-viewable impressions Cost–per–day (CPD) Cost-per-engagement Cost-per-click Answer Cost-per-thousand…
Question An advertiser is interested in generating conversions through Google Display ads, but they’re relying on the campaign’s help to set bids. Which two bidding strategies used in Display campaign…
Question What is a key benefit of Display campaigns? Options Advertisers can provide minimal input to create a Display campaign. Display campaigns provide highly-segmented insights for daily campaign …