Question Trina is considering using automated bidding as she is looking to make her campaign management process more efficient. In what three ways can automated bidding improve efficiency? (Choose 3.)…
Question An advertiser doesn’t have much time to create ads, and hopes to use a Display campaign to automatically create them. Which two building blocks must they supply in order for a Display campaig…
Question Which ad format is recommended for getting more users for your app, as well as finding users who are likely to complete in-app actions? Options Lightbox ads Display ads with location extensio…
Question Francis is trying to explain to his boss the benefits of using automated bidding. Match these aspects of automated bidding with the benefits they serve. Options Alleviates the strain on marke…
Question Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her prod…
Question Your client Kevin works for a retailer that sells eco–friendly products. He wants to attract an audience with an established interest in his message. What type of targeting would you recommen…
Question Jacob’s physical toy store relies on offline metrics such as store visits and in-store sales. He has heard that there are specialized campaign types that can help him meet these kinds of goal…
Question Which of the following matches a benefit of machine learning? Options Alleviates the strain on marketing resources by creating manual tasks. Tailors bids to each machine, using relevant signa…
Question Ads are likely to be most contextually relevant to the sites on which they appear when using: Options Affinity audiences Topic targeting In–market audiences Remarketing Answer Topic targeting…
Question Google Ads was constructed around three core principles focused on helping your business reach its online potential. The first of these core principles is relevance. Google Ads connects your …