Question Thelma is creating a Display campaign for her online toy store. She wants to showcase her products to parents between the ages of 25 to 34. Which option should Thelma select to best reach the…
Question Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects “Build awareness” as the marketing objective for his campaign. …
Question Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions and has a CPA (cost per acquisition) of $5. Ben needs to sell excess inventory. To meet…
Question Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.) Select All Correct Responses Options Ad extensions Keywords Bids Ads Bud…
Question What are two benefits of automated bidding? (Choose two.) Select All Correct Responses Options Higher CPAs Cross analysis Guaranteed results Time saving Competitive analysis Answer Cross anal…
Question Colin wants to get the word out about his newest product. He’s planning to create a Google Display campaign with building awareness as his marketing objective. Why would Colin choose “Build a…
Question Jake’s been trying to build brand awareness for his new clothing line. Initial branding attempts were successful, but he now wants to scale things to a larger degree. Jake can reach a wide au…
Question Which type of automated bidding strategy is Target return on ad spend (ROAS)? Options Conversion-focused bidding Revenue-focused bidding Consideration-focused bidding Awareness-based bidding …
Question Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles? Options Sales, consideration, …
Question You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.) Options Manual contr…