Question Simon’s using a Google Smart Display campaign to build out his ads. What benefit do Google Smart Display campaigns give Simon? Options His ads are automatically generated from Google’s conten…
Question How does Google Display ads grow marketing results for advertisers? Options It harnesses best-in-class signals to place ads against the most relevant content. It determines a user’s primary m…
Question Kim is seeing significant performance from her Google Display remarketing campaign, and wants to expand upon it. Which targeting option should she choose to accomplish this? Options In-Market…
Question Darren notices that many people viewed specific products on his website without purchasing them. He creates a Google Display Ad to drive sales of those exact products. Which option will best …
Question When should you use responsive display ads? Options When your ads will only be run in banner-eligible slots. When your primary goal is to control the look and feel of your ads When your prima…
Question What’s one reason to use a responsive display ad for your campaign? Options You want to upload your ads. You want to increase control of your ad format. You want to meet your company’s brandi…
Question Why should your business use Performance Planner? Options It validates budgets against other vendors in the same market. It is the only ad budgeting software on the market. It makes recommend…
Question Thelma is creating a Display campaign for her online toy store. She wants to showcase her products to parents between the ages of 25 to 34. Which option should Thelma select to best reach the…
Question Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects “Build awareness” as the marketing objective for his campaign. …
Question Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions and has a CPA (cost per acquisition) of $5. Ben needs to sell excess inventory. To meet…