Question How do Google App campaigns help reduce the manual test-and-iterate efforts of advertisers? Options The system automatically tests different ads to determine what works best. The system can i…
Question Campaign reporting provides many metrics to assess if a campaign is performing to expectations. If an objective is getting as many new users as possible at a certain cost, what two metrics mi…
Question How do humans and machines work as an effective team when running Google App campaigns? Options Machines can provide very detailed reporting, while humans handle the majority of optimization …
Question A creative agency is creating image assets for an upcoming app campaign. Which two of the following responses are considered best practices? (Choose two) Options Include a call-to-action butt…
Question Carol wants to review view-through conversions for her Google App campaign but doesn’t know where to find this data. What should she do? Options She should look at total conversions, which au…
Question Image assets for an app campaign should adhere to which two of the following responses? (Choose two) Options Include a call-to-action button on your image that says “Learn more.” Use an actio…
Question A financial company wants to run an app campaign and needs to create assets. What’s the maximum number of HTML, image and video assets per ad group for an app campaign? Options 8 10 5 20 Answ…
Question Clara’s colleague recommended that she use a built-in tool called Bid Guidance for her existing Google App campaign. What information can Clara expect to see when using Bid Guidance? Options …
Question In what way do Google App campaigns simplify the ad creation process? Options Content is taken from the website and social media associated with the app to design different ad formats. The sys…
Question A gaming company just released a new app and wants to focus on the initial launch phase. What matters most to a business when an app first launches? Options User reviews Website traffic New use…