Question Why might a shopper prefer to make a purchase using a retail app rather than a retail website? Options The latest industry news can be presented to a potential customer while they shop. An ap…
Question A creative agency is creating image assets for an upcoming app campaign. Which two of the following responses are considered best practices? (Choose two) Options Include a call-to-action butt…
Question Carol wants to review view-through conversions for her Google App campaign but doesn’t know where to find this data. What should she do? Options She should look at total conversions, which au…
Question Image assets for an app campaign should adhere to which two of the following responses? (Choose two) Options Include a call-to-action button on your image that says “Learn more.” Use an actio…
Question A financial company wants to run an app campaign and needs to create assets. What’s the maximum number of HTML, image and video assets per ad group for an app campaign? Options 8 10 5 20 Answ…
Question Clara’s colleague recommended that she use a built-in tool called Bid Guidance for her existing Google App campaign. What information can Clara expect to see when using Bid Guidance? Options …
Question In what way do Google App campaigns simplify the ad creation process? Options Content is taken from the website and social media associated with the app to design different ad formats. The sys…
Question A gaming company just released a new app and wants to focus on the initial launch phase. What matters most to a business when an app first launches? Options User reviews Website traffic New use…
Question Dennis understands the importance of using an analytics solution for his app, but he doesn’t know which one to use. Which solution is Google’s best-in-class app analytics solution? Options Go…
Question A marketer at an agency works on app campaigns for a food delivery company. They are running a campaign to get new users. Which one of the following is the optimal bidding strategy for the cl…