Question What are two reasons you should consider app engagement in addition to app discovery when marketing your app? (Choose two.) Options Some users download apps and then forget about them. A sign…
Question Which components of a Google App campaign allow marketers to reach valuable users? Options Industry insights purchased from third-party companies. Reviews left on an app listing. Segmented da…
Question Why is conversion tracking critical for Google App campaigns? Options Data captured with conversion tracking powers the machine learning that’s at the heart of Google App campaigns Conversion…
Question Roberto is explaining why a Google App campaign is a good strategy for app promotion. What should he highlight as the three main benefits of Google App campaigns? Options Reach, demographics,…
Question What are two ways to achieve creative excellence in Google App campaigns? (Choose two) Options Introduce one asset type at a time, to eventually identify which type works best. Follow best pr…
Question Which of the following definitions describes ‘Events’ in relation to app measurement? Options A limited-time promotion in an app. Actions that people perform in an app. A way to market to pot…
Question Why is it important for a travel app like YourAdventure to create themed ad groups for specific offerings such as culinary experiences, guided hikes and architectural tours? Select the best a…
Question Rose has run her Google App campaign for a long time and she wants to identify users who are most valuable to her business. What two actions should Rose take to discover her most valuable use…
Question What drives impact at scale for Google App campaigns? Options A Google-designated team Machine learning Third-party support from Google partners The YouTube video network Answer Machine learn…
Question Which of the following roles does an app play in overall business strategy? Options Identifying the most important audiences for your business. Improving the average order value of your custo…