Question Measuring across app and web is challenging, yet it’s important for understanding cross-platform behaviour. Which two solutions does Google offer to bridge the measurement gap between app and…
Question Machine learning is being incorporated into many marketing activities, but recent research finds that certain activities are harder to automate. What remains a challenge for machine learning?…
Question Luca is preparing to run a Google App campaign focused on installs. His client wants to know where the campaign will be eligible to run. How should Luca respond? Options Google Search, Google…
Question Lilly added text and image assets to her Google App campaign ad group, but she doesn’t have a video to upload. Her App campaign may do which of the following actions? Options Dismiss video ad…
Question Jasmeet is a marketer for healthcare brand Pharma Unite. She’s been asked to oversee a Google App campaign that started running two months ago and she finds out that the assets haven’t been u…
Question Janelle is running a Google App campaign and knows that although it’s powered by machine learning, her inputs as a marketer still matter a lot. In which three ways can Janelle best guide the …
Question In which two scenarios would it make sense for the advertiser to run a campaign focused on in-app actions? (Choose two) Options A travel app looking to increase their user base by 50% in the …
Question In what way do Google App campaigns simplify the ad creation process? Options Content is taken from the website and social media associated with the app to design different ad formats. The sys…
Question Image assets for an app campaign should adhere to which two of the following responses? (Choose two) Options Include a call-to-action button on your image that says “Learn more.” Use an actio…
Question How do humans and machines work as an effective team when running Google App campaigns? Options Machines can provide very detailed reporting, while humans handle the majority of optimization …