Question What can be done to improve the Ad Strength rating of Responsive Search Ads? Options Don’t use popular keywords in headlines and descriptions Use the Keyword Insertion tool as a way to find n…
Question What are the ways that Explanations can be used to improve the performance of campaigns? Options To reveal top asset combinations for every campaign type in a particular account To uncover wh…
Question What efforts should digital leaders prioritize in order to support Google’s AI? Options Build highly specified silos within their organization to allow for specialization and multiple budget …
Question In traditional marketing organizations, how is budgeting usually handled? Options With fixed annual budgets that don’t adjust according to demand With quarterly budgets that don’t need prior …
Question In a fully AI-powered strategy, which of these three features of Search work in tandem to deliver performance? Options Smart Bidding, Responsive Search Ads, Broad match keywords Smart Bidding…
Question On a fixed annual budget, what’s an effective way to ensure that you have the budget flexibility you need to experiment with campaigns to test their effectivenes? Options Check out industry r…
Question What’s a strong example of a business objective that is required when adopting an AI-powered solution? Options Marketing spend Cost-per-click Profit Cost of goods sold Answer Profit ← 返回 Goog…
Question Which AI-powered solution delivers the biggest channel and inventory coverage of any Google Ads campaign? Options Performance Max campaigns Search campaigns App campaigns Video campaigns Answ…
Question What’s a common budget strategy in traditional marketing organizations? Options Fully flexible budgets based on stock price performance No set budget for a time period or initiative Fixed ann…
Question When creating a campaign experiment, which is a best practice? Options Choose two or three metrics that can be used to reliably gauge campaign performance and determine the winner of a partic…