Question What are two key benefits of using the Insights page? (Choose two.) Options Understand how much a marketer’s competitors are spending each week. Uncover new consumer insights such as rising s…
Question What are two main benefits of utilizing the Insights page? (Choose two.) Options Insights can be used to understand emerging search trends and new converting audiences. Insights can be used t…
Question What are the ways that Explanations can be used to improve the performance of campaigns? Options To reveal top asset combinations for every campaign type in a particular account To uncover wh…
Question In a fully AI-powered strategy, which of these three features of Search work in tandem to deliver performance? Options Smart Bidding, Responsive Search Ads, Broad match keywords Smart Bidding…
Question What are two ways that the Combination and Assets Report can help a marketer imrpove their creative assets’ performance? (Choose two.) Options Identify budget limitations that could be preven…
Question On a fixed annual budget, what’s an effective way to ensure that you have the budget flexibility you need to experiment with campaigns to test their effectivenes? Options Check out industry r…
Question What is the value of running a true A/B test with campaign experiments? Options A/B tests can help marketers understand if their trial campaign drove user action that wouldn’t have occurred o…
Question What are Responsive Search Ads good for? Options They limit a marketer’s ability to compete in more auctions and match to more queries. They manually select the best combination of headlines …
Question If you’re leading a marketing team and your team’s goal is to support Google’s AI, which of these steps should you prioritize? Options The creation of highly specified silos within the organi…
Question What role do negative keywords play in a AI-powered Search strategy? Options They let marketers identify additional searches that customers might be using to locate a business. They make it h…