Question When making creative for a video action campaign, which best practice should you follow? Options Communicate multiple messages Repeat what you’re offering Communicate the offer at the end Rep…
Question You have a goal to increase scale and improve CPA performance and efficiency. Which of the following marketing objectives aligns to that goal? Options Action Hybrid Awareness Consideration An…
Question You’re building a Google Video campaign with the goal of growing consideration for your brand. What’s the benefit of using video ad sequencing? Options It allows you to communicate multiple m…
Question To make sure people think about your brand in decision-making moments, what marketing objective should you use for your Google Video campaign? Options Consideration Awareness Action Perspecti…
Question What do Insights Finder and Find My Audience help you do? Options They help you understand who your most valuable customers are on YouTube and how to reach them. They help you create audience…
Question When optimizing a campaign to drive conversions faster, what action should you take? Options You should set up the campaign to engage with audience segments who’ve searched for your brand bef…
Question You know that mixing video ad formats is a good idea, but you aren’t sure which mix is most appropriate for your goal of driving maximum reach and video completions. What mix of awareness ad …
Question You’re creating a storyboard for a video ad and you’re optimizing for view completions. Which of the following is a way to hook and sustain attention? Options Use engaging pacing and tight fr…
Question To measure the full value of an action campaign, what two conversion types should you capture in your reporting? Options Mono-platform and view-based Cross-platform and view-based Mono-platfo…
Question What extension should you add to a video action campaign to drive more conversions in a simple and cost-effective way for a single automated campaign, if your goal is to drive online sales? O…