Question Jasmeet is a marketer for healthcare brand Pharma Unite. She’s been asked to oversee a Google App campaign that started running two months ago and she finds out that the assets haven’t been u…
Question Walt wants to provide strategic guidance for the Google App campaign that he’s managing. He wants the campaign to work within specific boundaries, towards a desired outcome. Which two setting…
Question What’s a benefit of gathering data about events that happen in an app? Options It will immediately reduce marketing costs. It can help guide marketing efforts. It can be used as a benchmark a…
Question Which three technology-related considerations might impact how an app performs by market? (Choose three) Options Average device screen size. Availability of high-speed internet. Average devic…
Question Lilly added text and image assets to her Google App campaign ad group, but she doesn’t have a video to upload. Her App campaign may do which of the following actions? Options Dismiss video ad…
Question What are the three tracking solutions for Google App campaigns? Options Google Analytics for Firebase, app attribution partners, codeless tracking with Google Play. Google App Analytics for A…
Question What’s an advantage to having software developer kits (SDKs) in place from both Firebase and other measurement partners? Options It provides unlimited reporting on up to 250 distinct events. …
Question Which two advantages do humans have over machines when it comes to marketing? (Choose two) Options Humans make better strategic decisions. Humans excel at monotonous tasks. Humans think more …
Question Luca is preparing to run a Google App campaign focused on installs. His client wants to know where the campaign will be eligible to run. How should Luca respond? Options Google Search, Google…
Question What are the two key components of a high-quality app experience? Options Personalization and video quality Technical performance and personalization Technical performance and user experience…