Question Why might a shopper prefer to make a purchase using a retail app rather than a retail website? Options The latest industry news can be presented to a potential customer while they shop. An ap…
Question Select two reasons why a finance company might invest in app promotion. Select the best answers. Select All Correct Responses Options To help users discover the app To increase user engagemen…
Question What important role does app promotion play in the mobile gaming industry? Options App promotion alerts gamers of the latest industry news and information. App promotion encourages gamers to …
Question Which statement is true regarding conversion rates between apps and mobile web? Options Mobile web generates conversion rates three times that of shopping apps. Mobile web generates conversio…
Question Why should companies with physical locations embrace app usage? Options Mobile apps help build brand and website awareness. Apps inform potential customers of opening and closing hours. Over …
Question Simon’s been in the marketing industry for a few years. He’s learning about the ways machine learning can help both him as a marketer and his target users. How will machine learning change hi…
Question What is usually the last touch point at which you might influence a user’s decision to install your app? Options App campaign ad Offline marketing efforts App store listing Website where the app…
Question Which statement is true regarding Conversions in a Google App campaign? Options They’re any action a user performs when using the app. They’re the total number of users who have installed the…
Question Why should Google follow the viewability standards set by the US Media Rating Council (MRC)? Options So advertisers know if their audience targeting is successful. So advertisers know if freq…
Question In which two scenarios would it make sense for the advertiser to run a campaign focused on in-app actions? (Choose two) Options A travel app looking to increase their user base by 50% in the …