Question What’s a strong example of a business objective that is required when adopting an AI-powered solution? Options Marketing spend Cost-per-click Profit Cost of goods sold Answer Profit ← 返回 Goog…
Question Which of the following is considered a best practice when creating effective image assets? Options Keep the most important content in the center 50% of the image asset. Only provide square im…
Question A merchant that wants to grow its online sales is testing different campaign optimizations designed to connect them to more potential customers. What value do these experiments have for the m…
Question How does uncapping budgets help to fully capture AI’s benefits? Options Campaigns need enough budget flexibility to maximize AI’s potential. AI only works in newly created campaigns with budg…
Question An advertiser’s marketing objective is to generate leads. How can they optimize their Performance Max campaigns for value? Options Establish a Maximize Clicks bidding strategy to increase web…
Question If a marketer wanted their lead generation campaigns to deliver more value in the upcoming year, how could value-based bidding help them? Options It would optimize for driving lead volume, si…
Question An online beauty supply retailer has established a target return metric for the forthcoming year. Which Smart Bidding Strategy can help them achieve this objective? Options Target conversion …
Question If digital leaders want to support Google’s AI, which of these steps should be their priority Options Establishing budget processes that define digital marketing as a cost center for the orga…
Question A chain of regional bookstores is looking to drive more value from their Google Ads campaigns by creating a value-based bidding strategy for the first time. Which best practice should they fo…
Question An online bicycle retailer wants to create a Performance Max campaign to help them drive sales for a new line of electric bicycles. What first step should they take with Performance Max? Opti…