Question What’s the advantage of identifying app users with high lifetime value in a Google App campaign? Options Proactively target an audience with most-engaging video assets. Send push notifications…
Question What’s an advantage to having software developer kits (SDKs) in place from both Firebase and other measurement partners? Options It provides unlimited reporting on up to 250 distinct events. …
Question What’s a benefit of gathering data about events that happen in an app? Options It will immediately reduce marketing costs. It can help guide marketing efforts. It can be used as a benchmark a…
Question What should you keep in mind when selecting events to measure in a Google App campaign? Options Pick an event with significant value, regardless of how often it occurs. Pick an event with low …
Question What kind of positive impact will machine learning have on the advertising industry? Options Machine learning delivers relevant ads to each customer. Machine learning creates company strategi…
Question What is usually the last touch point at which you might influence a user’s decision to install your app? Options App campaign ad Offline marketing efforts App store listing Website where the app…
Question What important role does app promotion play in the mobile gaming industry? Options App promotion alerts gamers of the latest industry news and information. App promotion encourages gamers to …
Question What impact has machine learning made on the marketing industry? Options Advertisers can crunch more data at scale than ever, to drive better business outcomes. Advertising agencies are slowi…
Question What drives impact at scale for Google App campaigns? Options A Google-designated team Machine learning Third-party support from Google partners The YouTube video network Answer Machine learn…
Question What are two ways to achieve creative excellence in Google App campaigns? (Choose two) Options Introduce one asset type at a time, to eventually identify which type works best. Follow best pr…