Question What’s the default match type for all keywords? Options Phrase match Broad match Exact match Negative match Answer Broad match ← 返回 Google Ads AI-Powered Performance Ads Certification Answers
Question What’s the benefit of running a true A/B test with campaign experiments? Options By testing multiple variables at a time, an A/B test gives advertisers information they can use to adjust thei…
Question What’s an important benefit of opting into automatically applied recommendations? Options Marketers select which recommendations are applied across an entire account or manager account, ensur…
Question What’s an example of a metric used to measure value? Options Time spent on site Cart size Page depth Cost-per-click Answer Cart size ← 返回 Google Ads AI-Powered Performance Ads Certification A…
Question What’s a strong example of a business objective that is required when adopting an AI-powered solution? Options Marketing spend Cost-per-click Profit Cost of goods sold Answer Profit ← 返回 Goog…
Question What’s a common type of value definition used in value-centric measurement strategies? Options Necessary value Intrisic value Actual value Unique value Answer Actual value ← 返回 Google Ads AI-…
Question What’s a common budget strategy in traditional marketing organizations? Options Fully flexible budgets based on stock price performance No set budget for a time period or initiative Fixed ann…
Question What’s a best practice when using Performance Planner? Options Looking at forecasts on a year-by-year basis, since sales data tends to be higher during an industry’s peak seasonal period. Uti…
Question What’s a best practice when building an account structure designed to improve the performance of AI-powered solutions? Options Create as many campaigns as possible to achieve business goals. …
Question What’s a best practice to follow when designing an experiment to test Performance Max campaigns? Options Create a new CPA or ROAS goal for Performance Max campaigns to achieve. Keep Performan…