Question If digital leaders want to support Google’s AI, which of these steps should be their priority? Options Developing capabilities in critical areas like high-quality data and a skilled workforce…
Question You’re working on a fixed annual budget but wish to test new initiatives through campaign experiments. What’s an effective way to create the budget flexibility you’ll need? Options Deliver a …
Question Why is it important to uncap budgets to fully capture the benefits of Google’s AI? Options Google’s AI will only work in newly created campaigns with budgets of $1,000 per day or more. Campai…
Question Why are Responsive Search Ads valuable? Options They limit a marketer’s opportunity to compete in additional auctions and match to additional queries. They provide for a wider reach to potent…
Question Why are broad match keywords so important? Options They guarantee that a keyword’s core concept is present in the search term while reaching a volume comprable to what exact match keywords wo…
Question Which two ways can Performance Planner help marketers for purposes of budget planning? (Choose two.) Options Estimate the opportunity for increased sales during upcoming seasonal periods. Rev…
Question Which three Search features work together to drive performance in a fully AI-powerd strategy? Options Phrase match keywords, Exact match keywords, Smart Bidding Smart Bidding, Responsive Sear…
Question Which of these are two key benefits of using the Insights page? (Choose two.) Options Discovering and applying consumer insights around things like rising search trends and new converting aud…
Question Which of the following is considered a best practice when creating effective image assets? Options Keep the most important content in the center 50% of the image asset. Only provide square im…
Question Which of the following is considered a best practice when creating a campaign experiment? Options Focus tests on one variable at a time and use separate tests to examine the effects of more t…