Question You’re an experienced Google Ads account manager, but you’re struggling with leaving the majority of campaign management to machine learning in Google App campaigns. What are two reasons for …
Question Why should marketers align with their app developer teams? Options Marketers can provide app developers with insights based on data from Google Search campaigns. App developers are required t…
Question Why should Google follow the viewability standards set by the US Media Rating Council (MRC)? Options So advertisers know if their audience targeting is successful. So advertisers know if freq…
Question Why should companies with physical locations embrace app usage? Options Mobile apps help build brand and website awareness. Apps inform potential customers of opening and closing hours. Over …
Question Why might a shopper prefer to make a purchase using a retail app rather than a retail website? Options The latest industry news can be presented to a potential customer while they shop. An ap…
Question Why might a cosmetics company that traditionally sells products in stores promote their app? Options The app can help customers buy products they were already likely to buy. The app can forec…
Question Why is it important for a travel app like YourAdventure to create themed ad groups for specific offerings such as culinary experiences, guided hikes and architectural tours? Select the best a…
Question Why is conversion tracking critical for Google App campaigns? Options Data captured with conversion tracking powers the machine learning that’s at the heart of Google App campaigns Conversion…
Question Why doesn’t machine learning happen immediately after starting a Google App campaign? Options The system starts by learning from manual management. Other campaigns in the account need to be a…
Question Why do Google App campaigns perform better when provided with a diverse portfolio of assets? Options The system can automatically create individual ad groups to accommodate each asset type. T…