分类： Google AI-Powered Performance Ads Certification

Question In a fully AI-powered strategy, which of these three features of Search work in tandem to deliver performance? Options Smart Bidding, Responsive Search Ads, Broad match keywords Smart Bidding…

Question What value is gained by utilizing broad match keywords? Options Broad match keywords let marketers exercise more control over the specific search terms to which particular ads line up, and th…

Question What’s the significance of conversion delay? Options It refers to the load time for a page that is used to measure conversion actions on the advertiser’s site — an order confirmation page, fo…

Question In traditional marketing organizations, how is budgeting usually handled? Options With fixed annual budgets that don’t adjust according to demand With quarterly budgets that don’t need prior …

Question What’s a benefit of negative keywords? Options Marketers can add negative keywords to campaigns to limit the terms their competitors can bid on in an auction. A negative keyword strategy is c…

Question When creating a campaign experiment, which is a best practice? Options Choose two or three metrics that can be used to reliably gauge campaign performance and determine the winner of a partic…

Question In what two ways does the insights page help a markterer make their workflows for performance evaluation simpler? (Choose two.) Options By pausing campaigns automatically if they have low ad …

Question What’s a benefit of Responsive Search Ads? Options Responsive search ads limit a marketer’s opportunity to compete in more auctions and match to more queries. Responsive search ads review dat…

Question When designing an experiment to test Performance Max campaigns, which is a best practice to follow? Options Making sure the Performance Max budget is limited to 10% of other campaigns’ budget…

Question On a fixed annual budget, what’s an effective way to ensure that you have the budget flexibility you need to experiment with campaigns to test their effectivenes? Options Check out industry r…