分类： Google AI-Powered Performance Ads Certification

Question A local coffee shop is looking to drive more store visits from their Google Ads campaigns. Why should they consider using a Performance Max campaign? Options Performance Max campaigns that in…

Question How does a test-and-learn mindset allow marketers to find success with Google’s AI? Options Fuels competition across the organization. Helps teams test multiple business objectives at the sam…

Question A marketer is thinking about leveraging Google’s AI solutions, using their own privacy-safe data, as a means of increasing value from marketing. What is a benefit of using their own privacy-s…

Question How does opting into automatically applied recommendations help an account-holder? Options It helps to maximize the effectiveness of recommendations since it triggers automatic increases in b…

Question A merchant that wants to grow its online sales is testing different campaign optimizations designed to connect them to more potential customers. What value do these experiments have for the m…

Question How does uncapping budgets help to fully capture AI’s benefits? Options Campaigns need enough budget flexibility to maximize AI’s potential. AI only works in newly created campaigns with budg…

Question An advertiser’s marketing objective is to generate leads. How can they optimize their Performance Max campaigns for value? Options Establish a Maximize Clicks bidding strategy to increase web…

Question If a marketer wanted their lead generation campaigns to deliver more value in the upcoming year, how could value-based bidding help them? Options It would optimize for driving lead volume, si…

Question An online beauty supply retailer has established a target return metric for the forthcoming year. Which Smart Bidding Strategy can help them achieve this objective? Options Target conversion …

Question If digital leaders want to support Google’s AI, which of these steps should be their priority Options Establishing budget processes that define digital marketing as a cost center for the orga…