Question If you were developing a storyboard for a video ad and your goal was to optimize for view completions, how should you capture and hold viewers’ attention? Options Build suspense with a slow p…
Question If you were making creative for a video action campaign, what best practice should you follow? Options You’d repeat what you’re offering. You’d communicate multiple messages. You’d repeat you…
Question To drive more conversions, how should you approach evaluating video action campaign performance? Options You should compare your CPA to that of brand Search performance and allow one to three…
Question To drive maximum reach on a minimum budget, what mix of awareness ad formats would you use? Options You’d use masthead ads and non-skippable in-stream ads. You’d use skippable in-stream ads a…
Question To achieve your goal of increasing retention and loyalty for your brand, what type of Google Video campaign should you use? Options You should use lead generation. You should use brand awaren…
Question To achieve your goal of increasing purchase intent for your products, what type of Google Video campaign should you use? Options You should use online sales. You should use lead generation. Y…
Question To achieve your goal of driving maximum reach and video completions, what mix of awareness ad formats should you use? Options You should use skippable in-stream ads and non-skippable in-strea…
Question If you’re running a Google Video campaign with a consideration goal and you want to measure the amount of people who watched your video, what measurement solution should you use? Options You …
Question If you’re building a Google Video campaign and your goal is to grow brand consideration, why should you use video ad sequencing? Options To drive actions on your website by telling a story th…
Question If you were optimizing a campaign to drive conversions faster, what would you do? Options You’d set up the campaign to engage with audience segments that have searched for your brand before. …