Question While working at a marketing agency, your client asks you to explain the short-form content trend. How should you summarize this trend to your client? Options By explaining that short-form co…
Question For your Google Video campaign, you want to reach people who browsed similar websites to yours. What audience solution should you use? Options Infinite Taxonomy Audiences Life Events Affinity…
Question How does a Google Video campaign with a “brand awareness and reach” campaign goal benefit from target cost-per-thousand impressions (tCPM) being selected as the optimal bidding strategy? Opti…
Question How does YouTube serve users, creators, and advertisers? Options Through connection, growth, and trust Through creativity, innovation, and trust Through connection, innovation, and trust Thro…
Question If you want to improve performance of video campaigns, what approach should you take with creative? Options Continue running campaigns with existing creative and slowly introduce new variatio…
Question If you were developing a storyboard for a video ad and your goal was to optimize for view completions, how should you capture and hold viewers’ attention? Options Build suspense with a slow p…
Question If you were making creative for a video action campaign, what best practice should you follow? Options You’d repeat what you’re offering. You’d communicate multiple messages. You’d repeat you…
Question If you were optimizing a campaign to drive conversions faster, what would you do? Options You’d set up the campaign to engage with audience segments that have searched for your brand before. …
Question If you’re building a Google Video campaign and your goal is to grow brand consideration, why should you use video ad sequencing? Options To drive actions on your website by telling a story th…
Question If you’re running a Google Video campaign with a consideration goal and you want to measure the amount of people who watched your video, what measurement solution should you use? Options You …