Question To achieve your goal of increasing purchase intent for your products, what type of Google Video campaign should you use? Options You should use online sales. You should use lead generation. Y…
Question How should you approach evaluating video action campaign performance to drive more conversions? Options Compare your CPA to that of non-brand Search performance and allow three to seven days …
Question If you’re running a video action campaign that starts with lower-funnel audiences before expanding, which of the following combinations should you use to align to that approach? Options You’d…
Question To achieve your goal of increasing retention and loyalty for your brand, what type of Google Video campaign should you use? Options You should use lead generation. You should use brand awaren…
Question How should you approach your audience strategy when setting up a video action campaign to convert intent into action? Options Focus on those less likely to convert to drive conversion volume …
Question If you’re running a video action campaign to drive more conversions in a simple and cost-effective way in a single automated campaign, what extension should you add to your campaign if your g…
Question To drive maximum reach on a minimum budget, what mix of awareness ad formats would you use? Options You’d use masthead ads and non-skippable in-stream ads. You’d use skippable in-stream ads a…
Question A business owner uses Google’s Video solutions to achieve their awareness, consideration, or action goal. Which of the following is a benefit of that? Options A benefit is that Google’s Video…
Question How should you approach your measurement strategy, if you were planning to run a video action campaign? Options You’d measure only complete offline conversions for a more accurate return on i…
Question If you’re running a video action campaign, how should you approach your measurement strategy? Options You should measure only complete online conversions for a more accurate return on investm…